Saysky City Runner Campaign
January 2022
Client:
Saysky
Photographer: Arran McAskill, Jerry Sun
Creative Direction: Arran McAskill
Runners: Arran McAskill, Jerry Sun, Hafi Rahman
About the products:
The SAYSKY Element 3L Waterproof Jacket is a unisex running jacket designed to withstand the rain and wind, and is their first waterproof jacket. This 3 layer jacket is the ultimate waterproof running jacket and is made in 100% Nylon with a PU membrane. It features waterproof zippers, side ventilation, and comes with fully taped and sealed seams. It comes in light grey, has a regular fit, and features woven labels on the front together with reflective SAYSKY logos.
The idea:
City runners enjoy socialising before embracing the coldness while they run.
The challenge:
It’s a quick campaign. We needed a quick turnaround during as we are in the middle of winter. From we design the idea, location selection, shoots to editing, it all happened within 2 days.
The result:
