côte&ciel Isar Air Grey Bag

November 2021

Client:

côte&ciel

Photographer: Arran McAskill

Creative Direction: Arran McAskill

Runner: Jerry Sun

About the products:

The ISAR AIR is a new, lightweight version of the iconic ISAR backpack created for those with an active lifestyle who do not wish to compromise on either design or functionality. The ISAR AIR features a comfortable padded mesh back panel and reworked adjustable shoulder straps for a flexible, sporty fit. The buckle securing the front section unclips to allow full expansion for packing everything you need for the gym, while keeping your laptop secure in the padded rear compartment.

The idea:

A hight quality multifunctional bag designed for travelling runners.

The challenge:

How we can illustrate the multifunctional compartments and it feels agile and works well with a city runner.

The result: