Nike Gyakusou Running Collection

June 2021

Client:

Nike Inc.

Photographer: Jonathan Clifford

Videographer: Thomas Stuart

Creative Direction: Arran McAskill

Runners: Arran McAskill & Jerry Sun

About the products:

“SPEED MEETS MEDITATIVE INNOVATION”

Jun Takahashi and his GIRA (Gyakusou International Running Association) returned with another running staple.The Nike ZoomX Vaporfly Next% x Gyakusou clears your path to record-breaking speed with a light and fast feel. See this collaboration history here.

The idea:

City based runners setting. A shoot that would demonstrate the product within a London runners urban route.

The challenge:

Product launch was delayed by a year. We needed to focus on teasing direct to the market to focus on the whole collection. Precision plan on 2 weeks apart on releasing still images, city runner video and products launch. Work with Nike and Gyakusou communications team on the release.

The result: